Contemporary Indian occasion wear
Trend-driven collections rooted in Indian craftsmanship, built around the occasions your customers dress for.
Festive and wedding season
Jewel tones, hand-worked necklines and statement borders for festive days, wedding guests and family functions.
S4U by Shivali
Suit sets, kurta and sharara sets and salwar sets in rich colour, for festive and family occasions.
Existing customers
Preview new collections, plan a reorder or review your Shop-in-Shop with our team.
About the brand
Label S4U, also known as S4U by Shivali, is an Ahmedabad-based wholesale label for Indo-western, festive and wedding-guest wear, in sizes S to 5XL with worldwide shipping. We design for the modern Indian woman and the retail businesses that dress her. Our designs are informed by market demand, seasonal insights and sell-through performance, so what reaches your store is built to sell.
We design around occasions: festivals, weddings, sangeet, Eid and evenings out. Each collection pairs trend-driven silhouettes with Indian craftsmanship.
Our vision and mission
Shop by occasion
Choose an occasion to start your enquiry.
Festive and PujaKarwa Chauth, Dhanteras, Diwali, Bhai Dooj
Wedding GuestsBridesmaids, guests and mothers
Haldi & MehendiPastels, yellows and fresh colour
Sangeet & CocktailDrapes, co-ords and statement sets
EidSharara and suit sets for family gatherings
Party & EveningEvening co-ords and Indo-westerns
The range
One label for every kind of buyer, with prices from ₹3,999 to ₹5,999.
CasualRelaxed sets for everyday
FestiveHandwork for festivals and weddings
Premium LuxeOur most detailed pieces
Ready-to-ship styles are available. Ask us for the current list. Final pricing is shared with the line sheet.
The collection
Our Indo-westerns lead the range. Choose a silhouette to start your enquiry.
Lookbooks
Browse our latest shoots, then request the full lookbook with the line sheet.
Day-to-night celebration looks. Indo-western co-ords, drapes, jackets and sharara sets, shot at a garden celebration and an evening party.
Jewel tones, hand-worked necklines and statement borders. Anarkalis, sharara and palazzo sets, kaftan sets and lehenga-style pieces for festive days and wedding guests.
Suit sets, kurta and sharara sets and salwar sets in rich festive colour, shot against heritage architecture.
Earlier lookbooks, on request: Dreamy Escape, Desi Bling and The Season, A Festive Edit.
Watch
Behind-the-scenes clips and styled looks from our shoots, on Instagram.
Why choose us
Shop-in-Shop partnership
Online is only one part of the story. The real growth is offline, and we place that opportunity selectively, with partners who represent the brand.
We visit and assess every store, and we approve only serious partners.
We never dump designs. Your space is built from:
Sales and marketing support
We do not just supply the styles. We help your store sell them, with marketing, social media and visual merchandising support from our team.
All partners receive our lookbooks and line sheets.
Enquire
Tell us about your store. We write your message for you. Send it here, or copy it to WhatsApp or email, and our sales team will reply with the line sheet.
This updates as you fill in the form. Send it here, or copy it to WhatsApp or email.
Existing customers
Already a Label S4U partner? Pick a date and time to preview the new collection, plan a reorder or review your Shop-in-Shop with our team.
This updates as you fill in the form. Send it here, or on WhatsApp.
Showroom: Ahmedabad (E-308, Safal-3, Opp. New Cloth Market). Slots are confirmed by our team.
Retailer voices
The quality of the fabric is to good the cost which they give for the product I worth For wedding party wear and ny type of function I will prefer Label S4U Thank u 🥰for great shopping
Excellent retail clothing brand! The collection is stylish, trendy, and offers great quality at very reasonable wholesale prices. The fabric quality, finishing, designs, and variety are impressive. The service is professional, and the stock is perfect for retailers looking for fast-moving and attractive designs. Highly recommended for anyone looking for quality wholesale clothing with great value for money! 👌✨
Great in ahmedabad greatest in india and rate wise no comparison and design was always ahead in market no one was captured s4u.
Payment and trust
Clear terms and a real business behind every order.
FAQ
Label S4U, also known as S4U by Shivali, is an Ahmedabad-based Indian women's occasion wear label for retailers. We supply Indo-western sets, suits, co-ords, anarkalis and sharara sets for festivals, weddings and evenings out, in sizes S to 5XL, with worldwide shipping.
Send a trade enquiry on this page. Label S4U, from Shivali Boutique Pvt. Ltd. in Raipur, Ahmedabad, supplies stores and showrooms with Indo-western, festive and wedding-guest styles. Our sales team replies with the line sheet and lookbooks on WhatsApp or email.
Send a trade enquiry with your store details and the styles you like. Our sales team replies with the line sheet and lookbooks, then guides you through selecting styles and confirming your order.
Send a trade enquiry and choose the lookbooks you want. We reply with the line sheet and your lookbooks on WhatsApp or email.
We offer everything from casual to festive to premium luxe, with prices from ₹3,999 to ₹5,999. Final pricing is shared with the line sheet.
These depend on the style and are shared with the line sheet, so you see everything before you decide.
Yes, ready-to-ship styles are available. Tell us what you need in the enquiry and our sales team will confirm what is available for your store.
Our range runs S to 5XL. Availability varies by style, so ask for the size range of the styles you like.
It is a dedicated Label S4U zone inside your multi-brand store, set up for strong in-store performance. We work with a limited number of partners, and the same collection is not offered to multiple stores in the same market.
We work with a limited number of Shop-in-Shop partners, and the same collection is not offered to multiple stores in the same market. Tell us your city in the enquiry and we will discuss availability.
Yes, we provide repeat restocks, so your best sellers stay on your shelves. Shop-in-Shop partners also receive priority stock allocation and priority restocking support. Mention the styles you want to reorder in your enquiry.
We provide complete marketing and social media support: promotion across our social and digital channels, store tagging and visibility, brand-led marketing direction and display strategies. All partners also receive our lookbooks and line sheets.
Festive and puja, wedding guests (bridesmaids, guests and mothers), haldi and mehendi, sangeet and cocktail, Eid, and parties and evenings out.
Indo-western wear blends Indian silhouettes, such as kurtas, sarees and sharara sets, with modern Western cuts, such as co-ords, capes and tailored trousers. It suits women who want festive and wedding looks that feel contemporary rather than fully traditional.
Yes. We offer worldwide shipping. Tell us your country in the enquiry and our sales team will take it from there.
Our address is E-308, 3rd Floor, Shivali Boutique Pvt. Ltd., Safal-3, Opp. New Cloth Market, Raipur, Ahmedabad. Find us on Google Maps from the footer of this page. Send an enquiry or call +91 83205 76325 first, so the team can plan your visit.
Retail journal
Short, practical answers for retailers and wholesalers.
Careers
Join the team behind Label S4U. We are always glad to meet people who care about design, craft and customers.
See open roles and apply online, or send your CV and tell us the role you are interested in.
CVs go to s4ubyshivali@gmail.com.
